Privacy Policy

Last updated: 18 October 2026

At Prime Living, we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store and protect personal data when you visit our website, purchase our products, subscribe to updates or contact us.

Prime Living is a sole proprietorship registered in Singapore under UEN 53532175M.

By using our website, you acknowledge the data practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Prime Living, we may collect the following information:

Personal and Contact Information

• Full name

• Email address

• Phone number

• Billing address

• Shipping and delivery address

Order and Transaction Information

• Products purchased

• Order history and order numbers

• Purchase amounts

• Payment and transaction status

• Delivery and tracking information

• Return and refund requests

• Customer support communications

Payment Information

Payments are processed through Shopify Payments and other payment methods made available at checkout.

Our payment service providers process payment information using their security systems.

Prime Living does not directly store customers' complete payment card numbers.

Website and Technical Information

When you visit our website, Shopify and other relevant service providers may automatically collect:

• IP address

• Browser type

• Device information

• Website usage and activity

• Cookies and similar tracking information

2. How We Use Your Information

We collect and use personal information for purposes including:

• Processing and confirming customer orders

• Processing payments and refunds

• Packing and delivering products

• Sending order confirmations and shipping notifications

• Providing customer assistance and after-sales support

• Managing returns, exchanges and cancellations

• Preventing fraud and unauthorised transactions

• Maintaining website security and functionality

• Improving our products and shopping experience

• Maintaining accounting and business records

• Complying with applicable legal and regulatory obligations

• Sending promotional emails, product updates and special offers where you have consented or where otherwise permitted by law

We aim to collect only the information reasonably necessary for our business operations.

3. Sharing and Disclosure of Personal Information

We may disclose relevant personal information to trusted service providers when reasonably necessary to operate Prime Living.

These may include:

Shopify: For website hosting, checkout, order management and related e-commerce services.

Payment service providers: For secure payment processing, transaction verification, fraud prevention and refunds.

Courier and delivery companies: For shipping parcels, contacting recipients and providing tracking updates.

Email and communication providers: For order notifications, customer support and marketing communications where applicable.

Website analytics and technology providers: For website security, functionality, performance and analytics where applicable.

Government and regulatory authorities: Where disclosure is required or permitted by law.

We do not disclose personal data to unrelated third parties for their independent marketing without an appropriate legal basis or required consent.

4. Cookies and Website Analytics

Our website may use cookies and similar technologies to:

• Maintain shopping carts

• Support checkout and payment functionality

• Remember website preferences

• Improve website performance

• Protect against fraud and security threats

• Understand website traffic and customer interactions

• Support advertising and marketing features where enabled

Customers may manage certain cookie preferences through their browser settings or privacy controls provided on our website.

Disabling certain cookies may affect website functionality.

5. Marketing Communications

Customers may choose to subscribe to Prime Living's marketing communications.

These communications may include:

• New product announcements

• Upcoming collections

• Exclusive offers

• Discounts and promotional campaigns

• Store updates

Marketing communications will be sent in accordance with applicable consent and marketing requirements.

Customers can unsubscribe by using the unsubscribe link in a marketing email or by contacting us at primelivingsg@outlook.com.

Unsubscribing from marketing communications will not prevent essential transactional emails relating to purchases, delivery updates or customer service.

We respect applicable Singapore marketing and Do Not Call requirements.

6. Data Protection and Security

Prime Living takes reasonable steps to safeguard customer information against:

• Unauthorised access

• Unauthorised collection, use or disclosure

• Accidental loss

• Misuse

• Unauthorised modification

• Improper disposal

We use reputable service providers and reasonable administrative and technical safeguards to protect personal information.

Payment transactions are processed through supported payment providers.

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

If we become aware of a personal data breach, we will assess the incident and take appropriate steps, including notifications where required under applicable law.

7. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Complete customer orders

• Provide after-sales support

• Manage returns and refunds

• Maintain relevant business and accounting records

• Resolve disputes

• Meet legal and regulatory requirements

When personal information is no longer required for legitimate business or legal purposes, we will take reasonable steps to securely delete, anonymise or dispose of it.

8. Overseas Processing and Data Transfers

Prime Living operates in Singapore.

However, Shopify and certain payment, website hosting, communications and technology service providers may process or store personal information outside Singapore.

Where personal data is transferred overseas, we will take steps required under Singapore's Personal Data Protection Act 2012 to ensure that appropriate protection is provided.

9. Your Privacy Rights

Subject to applicable Singapore law, customers may request to:

• Access personal data held about them.

• Correct inaccurate or incomplete personal information.

• Withdraw consent for applicable uses or disclosures of personal data.

• Ask how their personal information is collected, used or disclosed.

• Raise concerns about the handling of their personal information.

To submit a privacy request, contact:

primelivingsg@outlook.com

We may request reasonable identity verification before processing a request.

Withdrawing consent may affect our ability to provide services where that information is necessary, including completing an order or arranging delivery.

Requests for deletion will be assessed subject to applicable legal obligations and legitimate retention requirements.

10. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms or external services.

These services operate under their own terms and privacy policies.

Prime Living does not control the privacy practices of independent third-party websites.

We encourage customers to review their privacy policies before providing personal information.

11. Children's Privacy

Our website and products are intended for general consumers and are not specifically directed at children.

We do not intentionally collect children's personal information for independent marketing purposes.

If you believe a child has provided personal information to us inappropriately, please contact us so we can assess and address the matter.

12. Changes to This Privacy Policy

Prime Living may update this Privacy Policy when necessary to reflect:

• Changes to our business operations

• Changes to our products or services

• Changes to Shopify or other service providers

• New website features

• Changes in applicable laws and regulations

Any updated Privacy Policy will be published on our website with a revised date.

Where required by law, we will provide additional notice or obtain consent before implementing material changes to how personal information is used.

13. Contact and Data Protection Enquiries

If you have questions, concerns or requests relating to your privacy or personal information, please contact:

Business name: Prime Living

Business type: Singapore Sole Proprietorship

UEN: 53532175M

Country: Singapore

Email: primelivingsg@outlook.com

Data protection contact: primelivingsg@outlook.com

We aim to respond to privacy enquiries as soon as reasonably possible.

Prime Living is committed to handling customer personal information responsibly and complying with applicable requirements under Singapore's Personal Data Protection Act 2012.